A circuit board

Digitalisation

One of the major topics of our time, where opportunities and risks often lie close together. Intelligent solutions are needed, building on proven methods and creating healthy redundancies.

Digitalisation is one of the “buzzwords” that politicians and managers like to throw around. However, it is not an end in itself.

It concerns the transformation of analogue to digital information carriers and processes. Digitalisation is not a phenomenon of modern times; it has a long history. In the 21st century, the internet plays a central role in this.

Well-implemented digitalisation unlocks potential, opens new markets, simplifies procedures, and reduces the paperwork that authorities, businesses, and individuals grapple with daily.

Poorly implemented digitalisation is costly, provides no added value, and ultimately risks our data, our infrastructure, and our prosperity—or it turns participation in public life into a privilege for a select few.

We support companies in their digitalisation efforts with the perspective of an internet agency. Our world is that of clouds, databases, and web interfaces. We focus on conservative digitalisation, which protects what has proven effective and views redundancies (including analogue ones) as an advantage rather than a disadvantage. Sounds interesting?

Where Do You Stand on the Topic of Digitalisation?

Not every level of digitalisation is sensible or necessary for every company.

At this level, fundamental digital technologies are introduced and used daily:

  • Sending emails
  • Using office software
  • Scanning documents

This level has now been reached by every company in some form.

In this second level, digital technologies are used to automate and optimise processes:

  • Enterprise Resource Planning (ERP) systems
  • Customer Relationship Management (CRM) systems
  • Completion of routine tasks by software robots or agents (RPA)

Here, companies and authorities fundamentally rethink their business models and services, adapting them to a digital reality:

  • New digital business models
  • Data analysis and AI for decision-making
  • Digital platforms for interaction with customers

Conservative Digitalisation

We advise companies based on the concept of “Conservative Digitalisation.” In contrast to comprehensive or disruptive digitalisation, which often brings about radical changes in processes and structures, conservative digitalisation emphasises the integration of digital technologies without altering the fundamental principles and identity of a company or organisation.

Here are some characteristics of conservative digitalisation:

  • Gradual Implementation: Conservative digitalisation relies on a gradual introduction of digital technologies. It avoids abrupt changes to ensure smooth integration and maintain stability.
  • Preservation of Traditions and Values: This approach takes into account the traditional values and working methods of a company. Digital innovations are introduced in a way that respects and supports these values rather than displacing or altering them.
  • Risk Mitigation and Stability: Conservative digitalisation aims to minimise risks and maintain stability. It focuses on leveraging the benefits of digital technologies without destabilising the organisation or taking excessive risks.
  • Culture and People at the Centre: This approach strongly considers the corporate culture and the people working within the organisation. The integration of digital technologies occurs within a framework that promotes employee acceptance and support, rather than overwhelming or frightening them.
  • Consideration of Regulatory Requirements: Conservative digitalisation incorporates regulatory requirements and compliance standards. It ensures that the introduction of digital innovations aligns with legal frameworks.

A hospital has digitised the management of patient records, significantly improving internal processes. At the same time, care was taken during the transition not to completely abolish the existing paper system, which had been developed over decades and proven effective, but rather to store it as a backup and train the staff accordingly.

In the event of a cyberattack on the hospital’s digital systems, it was therefore possible to quickly revert to processes involving paper, pen, fax, and telephone. This allowed patient care to be maintained during the period until the digital systems were restored.

This is based on a real case in Wolfenbüttel [German].

Federal Digital Minister Dr. Karsten Wildberger on 28th May 2025 at the digital fair re:publica 2025 [German]

Opportunities and Risks of Digitalisation

Opportunities of Digitalisation

  • Increased Efficiency: Digital technologies automate processes and enable faster task execution. This leads to enhanced productivity and cost savings.
  • Improved Communication: The internet and social media facilitate the free exchange of information and ideas.
  • Accessibility of Information: Education and knowledge have become largely accessible to everyone. News is harder to control, and it is more difficult to isolate individuals.
  • Innovation and Progress: Digitalisation fosters innovation across various industries. New technologies such as artificial intelligence and the Internet of Things create new opportunities, new business models, and improve existing processes.

Risks of Digitalisation

  • Data Protection and Privacy: The increasing digitalisation poses significant risks to the protection of important data.
  • Digital Divide: Not everyone has equal access to digital technologies, which can exacerbate social inequalities.
  • Cybercrime: As technology advances, the options for cybercrime become more diverse.
  • Dependence on Technology and Societal Fragility: An excessive reliance on digital systems makes societies more vulnerable to failures and disruptions.
  • Psychological Strain: The increased use of digital offerings carries the risk of alienation, manipulation, bullying, and psychological dependencies.

Digitalisation in Business

Unforeseen effectiveness and worker uprisings, business ideas, and hacked pipelines: the impacts of digitalisation on the economy have always been profound and have far-reaching consequences for companies of all sizes.

Digitalisation has prompted companies to rethink and adapt their business models. This includes the implementation of digital technologies to optimise internal processes, increase efficiency, and enhance customer experiences. Cloud computing, big data analytics, artificial intelligence, and the Internet of Things are just a few of the technologies that companies are using for digital transformation.

Digitalisation opens up new business ideas and fosters innovation. Start-ups and established companies utilise digital platforms to develop new products and services tailored to the changing needs of consumers. The flexibility and speed with which companies can respond enable them to thrive in a dynamic market environment.

Data has become a valuable resource. Companies collect and analyse data to make informed business decisions, optimise marketing strategies, and create personalised customer experiences. The use of data allows companies to improve their processes and enhance their competitiveness.

Digitalisation also significantly influences the world of work. New working models such as remote work and flexible hours are on the rise. At the same time, digital transformation requires new skills and qualifications, making further education and retraining important topics.

Companies that drive the digitalisation of certain areas have become new international and highly influential players. Companies like Microsoft, PayPal, Amazon, and Google have developed business models that are only conceivable with digitalisation. Their influence on our society should not be underestimated.

Digitalisation has many facets. We offer services in the following areas, among others:

From the Abacus to Space Travel

The History of Digitalisation

Many people think of digitalisation as a phenomenon of modern times. However, the history of digitalisation is a fascinating journey that begins long before the era of modern computers. From simple mechanical devices to cutting-edge information technologies, humanity has undertaken a long journey to convert and process data into digital formats.

The Pre-Computer Era

Before computers became prevalent, people used various mechanical aids to process and store data. Here are some key milestones:

  • Abacus: One of the earliest calculating aids, used in ancient times. The abacus was a mechanical calculating instrument used for basic mathematical calculations.
  • Slide Rule: Invented in the 17th century, the slide rule was another mechanical device used for multiplication, division, and other arithmetic operations.
  • Jacquard Loom and Punch Cards: In the 18th century, Joseph Marie Jacquard developed a loom that could weave patterns into fabrics using punch cards. These punch cards contained information that the machine could read, laying the groundwork for the concept of digital coding.
  • Morse Code: The development of Morse code in the 19th century was another milestone in digitalisation. By using dots and dashes, information could be transmitted over telegraph systems.

The Computer Era

In the 19th and early 20th centuries, mechanical calculating machines were developed that could perform complex calculations. For example, Charles Babbage designed an “Analytical Engine,” which can be considered a precursor to modern computers.

Further milestones in digitalisation during the computer age include:

  • First Computers: The breakthrough came in the 1940s with the development of the first “modern” computers. In 1941, Zuse built the first functional, fully automatic, program-controlled, and freely programmable computer operating in binary floating-point arithmetic, thus creating the world’s first operational computer. The ENIAC, built during World War II, was the first electronic Turing-complete universal computer. It used vacuum tubes and was employed by the US Army to calculate ballistic tables.
  • Transistors and Microchips: The invention of the transistor in the 1950s and later microchips enabled the development of smaller and more efficient computers. This advancement made computers accessible to a broader public.
  • Personal Computers and the Internet: The first personal computers emerged in the 1970s and 1980s. The development of the internet in the 1990s then revolutionised global communication and data transmission.

The history of digitalisation is an evolutionary process that has led from simple mechanical aids to highly complex information systems. Each step in this development has contributed to changing the way data is stored, processed, and transmitted. From the humble beginnings of mechanical tools to today’s interconnected world, digitalisation has had a tremendous impact on our daily lives.

Our Training Sessions

The experience in an internet agency can be challenging for non-IT professionals. Similar to a car workshop, one is at the mercy of the experts if they do not delve into the details.

We strive to make the digital world as simple as possible for our clients and their employees. We explain technical terms and provide comprehensive training on all topics related to the internet, if desired.

In general, we are also very committed to what is known as “Digital Participation.” Therefore, we regularly offer training sessions at significantly reduced rates to introduce children and seniors to modern media in a safe environment.

FAQ on Digitalisation

Do we really need digitalisation? It worked fine before…

Yes, we need digitalisation. It’s not that it is the only option. However, if everyone is digitalising and gaining significant advantages from it, then it becomes difficult to afford not to participate. There are still passenger ships in the Atlantic, but in the age of jet aircraft, it is more advantageous for most people to fly. For cost reasons, time reasons, but above all, because the competition is doing it. This doesn’t mean that one must follow every trend. However, every company needs a smart digitalisation strategy; otherwise, it will be left behind.

Isn’t it risky to digitalise documents and processes in the company?

Yes, it is. But not digitalising them is also risky, just in a different way. For example, in one case, a power or internet outage might be problematic, while in another case, a fire or flood could be more concerning.

Do we need to digitalise everything in the company?

No, usually not. In a sustainable strategy, you ideally determine the areas where digitalisation is most worthwhile. Fully transforming the entire company digitally is rarely necessary or wise.

What is particularly important to Netjutant in a digitalisation strategy?

Several points: We emphasise preserving processes and habits that have proven effective; creating redundancies; not working against the employees… Additionally, we are strong advocates of open-source solutions and proven technology.

Digitalisation is not an end in itself. To ensure that your digitalisation project does not result in more effort, more risk, or more costs than the previous analogue approach, you need the right partner.

We are happy to assist you in developing a sustainable digitalisation strategy and help you identify where the individual opportunities and risks lie. Additionally, we are here to support you in implementing customised digital solutions.