Simply Fits
Successful HR Marketing Online
Finding good and suitable personnel is not easy today. We support you with years of expertise in online marketing and proven methods.
The current job market in Europe is undergoing a profound transformation, affecting various industries in multiple ways. The convergence of several factors, from the increasing retirement of baby boomers to the impacts of the COVID-19 pandemic on the professional landscape, has led to a significant shift.
We assist our clients in adapting to these changes and developing effective strategies for talent acquisition.
Mistakes Companies Make In HR Marketing
Mediocre Doesn’t Cut It
The Challenges of Effective HR Marketing
Do you recognise yourself here?
Challenge 1
High Expectations of Applicants
We live in a candidate-driven market. Companies today must offer a lot to be attractive to applicants. This makes having an authentic brand that clearly expresses your strengths all the more important.
Challenge 2
Skills Shortage
It’s not that there are no skilled workers anymore—there are simply significantly fewer in many industries than there used to be. This makes clear positioning and good visibility on all relevant platforms essential.
Challenge 3
High Market Volatility
Attracting employees is one thing—retaining them is another. Besides salary, there are many factors that can contribute to volatility. Therefore, a genuinely lived, positive company culture with clear values and goals is crucial.
Our Approach
Finding good employees is not a matter of chance.
As an internet agency, we understand the importance of a strong online presence for companies today. We support you in your search for qualified employees in various ways:
- With an authentic brand that clearly communicates your unique strengths.
- With an engaging website as the core of your online presence.
- By creating compelling online content for your website and social media.
- By assisting in the formulation of effective job advertisements.
- With an online strategy that includes relevant job platforms.
Often, just an additional pair of experienced eyes can help identify bottlenecks and optimise applicant management.
In this way, we actively contribute to increasing our clients’ visibility and attractiveness as employers, enhancing their chances of success in finding qualified employees.
Your Brand as the Foundation for Successful Personnel Marketing
The key to effective talent acquisition lies in the clear definition and communication of the corporate brand. This involves defining the fundamental values of the company, highlighting its unique selling proposition, and aligning 100% with the needs of potential applicants.
A clear brand identity enables companies to position themselves as attractive employers and to specifically target employees who identify with the company’s values. The communication of this brand should be consistent across all public relations efforts, whether on the company website, in social media, or in job advertisements.
A Holistic Perspective
Factors of a Compelling Online Presence
100% of applicants visit the website of the respective company before applying. The impression they gain here influences the entire application process—positively or negatively.
Here are some of our services that may also be of interest to you in the context of personnel marketing:
The Dilemma of Choice
Platforms for Talent Acquisition
Selecting the right platforms for talent acquisition is a crucial step in personnel marketing. The multitude of job boards and online platforms offers companies numerous opportunities to make their open positions accessible to a wide audience. It is important to choose platforms that align with the target audience and can effectively convey the company’s message.
A targeted presence on specific platforms allows companies to attract potential applicants who best fit the requirements and culture of the organisation. Experience is essential here to avoid unnecessary effort and costs.
» We are more than happy to assist you in strategically selecting the appropriate job boards and platforms.
“We need to pool all our strengths so that the shortage of skilled labour does not become a brake on growth.”
Bavaria’s Minister of Economic Affairs Hubert Aiwanger, Source: Press release of the Bavarian State Ministry of Economic Affairs, Regional Development and Energy, 10 November 2023 [German]
FAQ on HR Marketing
What can a strong online presence achieve in the face of the skills shortage?
Skilled professionals are available, but not enough for everyone. They are drawn to the most attractive companies, leaving others to feel the shortage. Here, a strong brand and a good online presence play a crucial role. Often, it’s not just about salary. However, many companies struggle to recognise and clearly communicate their own strengths.
Is a website outdated in the age of social media?
Feel free to ask your employees – we would be surprised if you found even one who hasn’t checked your website as part of their application process. In an environment where companies compete against each other for the best candidates, a good website is an absolutely essential component of a successful personnel marketing strategy.
What do you think about omnipresence in personnel marketing?
Omnipresence means being present on all platforms to achieve the broadest possible impact. We don’t think much of this approach. Particularly small companies often have limited resources (time, personnel, money) that they can invest in HR marketing. The goal – as with online marketing – is not primarily to find as many candidates as possible, but rather the most suitable ones. And these can only be found on the most appropriate platforms. Anything else is a waste of time and money, akin to a scattergun approach.
We Bring Together What Fits
Finding good employees is not easy, and we cannot work miracles either. However, we have tested and successful approaches to assist you in your search.
We look forward to exploring with you what can specifically help you.