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Successful Search Engine Optimization (SEO): More Active Visitors

The Search Engine Market is changing rapidly. Traditional approaches are challenged by the rise of AI search results. In these times it is more relevant than ever to have a strong partner with experience and skills to enhance your visibility online.

Search engines have become indispensable in daily life. While the introduction of artificial intelligence and new AI search engines like Perplexity will soon fundamentally change the function of search engines and the way they display search results, it will still be of great importance in the future whether and how companies can be found online.

We help our clients acquire new customers sustainably through search engine optimization (SEO). An investment in SEO is medium- to long-term in nature but offers a high ROI. Companies that can be found exactly where potential customers are searching have a much greater chance of permanently opening up new markets and engaging existing ones—without expensive, locally limited marketing campaigns whose effects quickly dissipate.

SEO as Comprehensive Optimization of Your Marketing

A good ranking on Google and other search engines should not be the sole goal of search engine optimization. Rather, all SEO measures should aim to convert visitors into active customers. Here are the measures we offer to help you achieve this goal:

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Keyword Research

We identify the search terms (keywords) that your target audience uses to look for offers like yours. From these, we determine the most promising keywords for you, depending on competition, effort, and many other factors.

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SEO Analysis and Strategy

We sit down with you to analyze your situation—and that of your competitors. In this step, we identify the specific issues currently preventing visitors from finding your offers and converting into customers.

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On-Page Optimization

We optimize your website to provide visitors with the best possible experience, encouraging them to take action (depending on the goal: inquire, purchase, subscribe, etc.). This optimization includes both technical and content-related aspects.

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Off-Page-Optimierung

We actively manage your reputation, meaning we aim to generate as many good links to your website (backlinks) as possible while trying to disavow “bad” links. The goal here is to enhance the reputation and ranking of your website in search engines.

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Technical SEO

If not already addressed in the on-page optimization, we optimize the overall performance of your website, focusing on overarching factors such as loading time, loading behavior, accessibility, and technical error-free operation.

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Monitoring & Reporting

We monitor the progress of our measures through regular reports on the positioning of the desired keywords, conversion rates, and the technical and content-related parameters.

Ein Baustellenfahrzeug auf der Autobahn
To gain more customers, you don’t first need to widen the road in front of the construction site; instead, you need to eliminate the bottleneck.

Many companies make a significant mistake regarding their search engine optimization: they believe that a higher reach on the internet is the key success factor. They try by all means to attract visitors to their website—only to realize that the result is little more than high visitor numbers.

It doesn’t matter how wide the highway is in front of a construction site or how much traffic there is. If there are still construction sites or bottlenecks, little will come out at the end. This value is referred to in modern terms as the “conversion rate” (from the English “to convert”).

Of course, you need a lot of traffic at the front to achieve a lot at the back. Naturally, a high reach and brand awareness on the internet are desirable. However, the actual measures must focus on completing the construction sites so that traffic can flow again!

The great art of search engine optimization is to achieve as many lasting conversions as possible with minimal effort. So, don’t be misled by people who advise you to…

  • focus only on rankings on Google and other search engines.
  • …pay attention only to specific keywords without providing concrete numbers like search volume and competition.
  • …optimize just one of the above aspects without analysis—SEO must always be viewed holistically.
  • …try to quickly rise to the top with purchased backlinks or AI optimization in a short time. This usually only works for a brief period and then backfires.

FAQ About Search Engine Optimization

Search engine optimization sounds complicated and expensive.

It is true that well-executed SEO is a long-term investment. However, it is an investment that is definitely worthwhile, offering a high “Return on Investment” (ROI). It doesn’t necessarily have to be expensive, either. Of course, it depends on the individual case, but even small measures can have a significant effect on the visitor numbers and conversions of a website. Particularly when compared to other forms of marketing, SEO performs well. While other measures are often short-term and quickly fade away, good rankings on Google and other search engines tend to last much longer, continuously bringing new customers to your site without much additional effort.

What is a “conversion”?

A “conversion” refers to the moment when regular visitors to a site become active visitors. A conversion can look very different depending on the objectives: one visitor purchases a product, another inquires about an offer, a third reserves a table, and a fourth comments on or likes an article. This is precisely what good SEO aims to achieve. It’s not just the number of visitors that makes the difference, but their engagement.

Why does technical SEO play such an important role?

Because search engines, especially Google, increasingly value it (rightly so). What benefit does a user have if the content is relevant to their search query but they cannot read it on their smartphone? An epileptic person is also not helped if the website contains glaring or flashing content (e.g., in videos or sliders). And if the page doesn’t load with a poor internet connection (keyword: Germany), then it doesn’t fulfill anyone’s needs with great joy. Therefore, responsiveness, accessibility, loading time, and many other technical factors play an increasingly significant role in a page’s ranking in search engines.

What are backlinks?

Backlinks are links that lead from other websites to your own website. These can be entries in business directories or links placed in online articles, for example. However, it is important to note that not every link is equally good and useful. There are now various identifiers for links, such as “noopener” or “nofollow,” which are also considered by search engines and reduce the value of backlinks. The relevance and trustworthiness of the linking domain, as well as the anchor text and the linked subpage, also play a significant role. Achieving a natural distribution of as many good backlinks as possible is the high art of search engine optimization.

I think I’ll wait a bit longer with SEO…

That’s okay—but keep in mind that SEO doesn’t work like a light switch. Our motto, which is also found in the Bible, is: “Therefore, let him who thinks he stands take heed lest he fall.” Those who currently have enough customers should invest in SEO to avoid having to resort to significantly more expensive and less sustainable measures like search engine marketing later on.

Many agencies promise their clients the moon—especially in search engine optimization. We focus on smart solutions and provide you with technical and content support to sustainably elevate your position in search engines exactly where it has the greatest impact for you.