Orientation
Online Strategy for Your Business
From the current state to sustainable success on the internet in smart steps.
Speed will not compensate for a lack of direction.
We help you leverage our combined experience to achieve smart goals on the internet in a targeted and efficient manner, leaving your competition behind.
Using proven methods, we assess your current position, analyze the strengths and weaknesses of your competitors, and collaboratively develop strategies that fit your situation and business objectives.
It’s worth it!
Common Objections to Professional Online Strategy
Many, especially smaller, businesses are often unsure whether they really need online strategy consulting. We want to address some of these objections and try to convince you otherwise.
Objection 1
“We don’t need an online strategy.”
This objection often comes from entrepreneurs who, in the next breath, mention that they can no longer find suitable candidates… Over 80% of users now use the internet to find information about local businesses: customers, applicants, suppliers, etc. Without a strategy, you are letting a lot of potential slip through your fingers every day.
Objection 2
“A professional online strategy is too expensive.”
This objection is short-sighted and likely stems from the belief of many entrepreneurs that they already know their way around the internet since they use it daily. However, you also use your car daily and still trust a professional for maintenance and repairs. Why? Because you know that if it’s not done properly, it will ultimately cost you much more.
Objection 3
“AI can create an online strategy for me.”
ChatGPT and its AI counterparts are undoubtedly very helpful. However, it is not trivial to feed them with the right information and prompts and later evaluate their suggestions. In our opinion, they do not replace the personal human interaction with a competent sparring partner on-site.
Our Approach
A Strong Partner Behind You
As an entrepreneur, you cannot do everything. Often, just having a second perspective is helpful for making more informed decisions.
Netjutant’s online strategy consulting is there for you where it makes sense:
- Individually and in one-on-one conversations
- To the extent that suits you
- Once or on an ongoing basis
- By phone or at your location
- With clear, measurable goals
By all means
Forms of Online Strategy Consulting
Just as diverse as the companies are the forms of strategy consulting that we offer:
Help for Self-Help
Do you want to create or implement the strategy in-house but need support in certain areas? We adapt to your situation and provide the assistance you need to move forward on your own.
Second Opinion
Are you already working with another agency but want to get a second opinion in the important area of online strategy? We evaluate your strategy independently, technology-agnostically, and neutrally, and are happy to do so in collaboration with your partners.
Sparring Partner and Brainstorming
Often, it is helpful to simply have someone to bounce ideas and thoughts off. We are also available by the hour for brainstorming sessions on online strategy or as a sparring partner.
Strategy Game
Similar to brainstorming, the strategy game involves mentally playing through specific strategic decisions with you (e.g., in the form of Red Team/Blue Team scenarios or as a Devil’s Advocate).
Thorough Analyses
The foundation of any meaningful online strategy is a thorough analysis: of the current state, brand, competition, risks, SEO, etc. We look into areas that make sense to establish a solid basis for a smart path into the future. » Learn More
Long-Term Support & Monitoring
If desired, we can also provide long-term support for the implementation of your online strategy. Meaningful monitoring and reporting at regular intervals will always give you a clear picture of the situation and development.
New Perspective
Feedback from Our Clients
“As a business coach, I understand the importance of competent sparring partners. I found such a partner in Netjutant. During a phase of reorienting my brand, Mr. Schnoor provided me with important insights. Together, we formulated an impactful mission that precisely captures the essence of what I offer.
At the same time, Netjutant efficiently and competently supported the redesign of my website and the optimization of my LinkedIn profile, and they continue to be quick and proactive in assisting me whenever I have concerns.”
Roland Liertz – www.flex-coaching-werkstatt.de
Business Coach from Waging am See, Chiemgau, Upper Bavaria
Areas of an Online Strategy
The Foundation
In-Depth Analyses as the Basis of Online Strategy
To plan a path, one must first know their location.
For a sustainable online strategy, this means first determining the current state: Where do we stand with our brand on the internet, how is our competition positioned, and where are the strengths, weaknesses, and risks?
We are pleased to offer the following analyses—also independently of specific strategic proposals:
- Visibility Analysis on the Internet
- Brand Image and Perception
- Technical Analysis of Your Website
- SEO Analysis of Your Website
- Competitor Analysis
- Strengths, Weaknesses, Opportunities
- Keyword Research as a Basis for SEO
- Risk Analysis: Data Protection, Technology, Copyrights
- Target Group Analysis
With Advice and Support
Assistance in Implementing Your Online Strategy
Of course, we are also happy to assist you in implementing your individual online strategy! The following services may be of interest to you:
Context
Additional Topics Related to Online Strategy
Customer Retention & Online Community
Both sustainable customer retention and the formation of an online community offer a range of benefits:
- Feedback and Improvements: Close customer relationships enable constant feedback, helping companies improve products or services and adapt to customer needs.
- Repeat Purchases: Loyal customers tend to shop regularly with a company, leading to a more stable revenue base.
- Recommendations and Word of Mouth: Satisfied customers often become brand ambassadors, recommending products or services to friends and family.
- Brand Loyalty: Building a community creates an emotional connection to the brand, leading to long-term loyalty.
- Cost Efficiency: It is often more cost-effective to retain existing customers than to acquire new ones, as acquiring new customers can be more expensive.
- Engagement and Interaction: A community allows customers and users to engage with each other and the company, leading to deeper engagement.
- Knowledge Sharing: Community members can share their knowledge and experiences, helping others and strengthening their connection to the brand.
Branding & Brands
A well-thought-out online strategy allows for consistent presentation of the brand image across various digital channels. Through high-quality content, authentic interactions, and visual consistency, trust is strengthened, and a strong bond with the brand is established.
Digitalization
Digitalization is the driving force behind an effective online strategy, enabling companies to automate their processes, create personalized customer experiences, and make data-driven decisions. It opens up new opportunities for online marketing, sales, and customer retention in an increasingly digital world.
Security and Data Protection
The security and protection of data are fundamental to a successful online strategy. By implementing robust security measures and transparent data protection policies, companies gain customer trust and minimize risks such as data breaches or cyberattacks that could negatively impact the brand image.
Government Funding for Digitalization
Government funding programs for digitalization offer companies the opportunity to receive financial support for their digital transformation projects. These grants can cover specific areas such as the introduction of new technologies, employee training, or the improvement of digital infrastructure.
When integrated into an online strategy, government funding can play a significant role by providing companies with financial resources for the implementation of digital initiatives. These funds could be used to enhance online presence, develop new digital services, or implement security measures.
FAQ About Online Strategy
Why do I need an online strategy?
An online strategy provides the opportunity to think about where you actually want to go and to develop a clear plan for how to achieve that goal. This allows you to act in a focused, efficient, and smart manner, avoiding unnecessary risks, effort and costs.
What points are addressed in an online strategy consultation?
First, we analyze the current state: Where do we stand? How is our brand perceived online? What online activities have we pursued so far—and with what success? How does our website rank on Google and other search engines? We also consider the target audiences we want to reach, the strengths and weaknesses of the competition, the goals we can define, the steps necessary to achieve these goals, and the methods we can use to measure our progress.
Does it always have to be the full consulting package?
No! In relation to an online strategy, you can also book us by the hour for brainstorming sessions, strategy games, or targeted help for self-help.
Developing a Meaningful Online Strategy Together
Are you still throwing money out the window? Or do you already have a plan to achieve sustainable conversions and more loyal users online? We are more than happy to assist you in developing a sustainable online strategy—from brainstorming to detailed analyses and recommendations.