Authenticity is Key
Content Marketing: Stand Out with Smart Content
Especially in the age of AI, authentic content created by human authors becomes a valuable unique selling proposition—even for the new generation of search engines.
Anyone Can Be Generic.
There are many ways to stand out online and convince visitors. The most cost-effective and sustainable method is content marketing. Authentic online content, well-prepared: texts, images, videos. In a sea of mediocrity, they stand out and remain memorable.
We and our network partners support you with over 20 years of experience in creating your online content:
- Target audience-specific
- Platform-specific
- Search engine optimized
- Informative and professionally sound
- Completely without AI or AI-assisted*
- Available in multiple languages
*) AI-assisted means: We write the texts ourselves but use generative AI for research, inspiration, brainstorming, and structuring. For images and videos, we utilize AI for editing and optimization.
Uniquely Tailored Content for
Websites
X.com
Job Platforms
TikTok
YouTube
It’s Worth It!
The Benefits of Professional Online Content
Three reasons why you can benefit significantly from authentic content:
Reason 1
Increased Visibility in Search Engines
Content marketing significantly contributes to optimizing a website for search engines (SEO). Companies that maintain their own blog see over 97% more links to their websites.
Reason 2
Higher Conversion Rates
Not only does good content generate more traffic (see Reason 1), but it also demonstrably leads to more visitors actually taking action. Studies show that optimized content can achieve conversion rates up to 6 times higher.
Reason 3
Reason 3: Stronger Customer Loyalty
According to a survey by HubSpot, 70% of consumers prefer to consume content from companies they know and trust. Authentic content marketing enhances trust and loyalty to your brand like no other tool.
Our Approach
Professional and Cost-Effective
The benefits of regularly updated content are today well established. However, not every entrepreneur has the time to manage this themselves.
We are happy to take on this task for you reliably and efficiently:
- To the extent you desire,
- For the platforms you engage with,
- Tailored to your target audience,
- By people for people.
Content for Various Marketing Channels
各种语言的内容
Content in Various Languages: Understandable Worldwide
We offer comprehensive solutions for content marketing that also include high-quality translation services. Together with our network partners, we ensure that our clients’ content is seamlessly translated into various languages to reach global audiences and maximize reach.
Currently, we provide professional translations in the following languages:
- English
- Portuguese
- Arabic
- Russian
- Ukrainian
- Chinese
Help for Self-Help
Training and Workshops for Content Creation
Our agency offers tailored training sessions and interactive workshops to support you and your employees in writing optimized texts for various platforms. In our hands-on training, we provide in-depth knowledge on how to develop targeted and engaging content for social media, corporate websites, or professional platforms. Our workshops are designed to deepen the understanding of the needs and expectations of the target audience while equipping participants with the necessary skills to communicate effective messages. Through our training, we empower clients to write compelling and targeted texts that enhance brand presence and increase conversion rates.
“Communication is the fuel that ignites the flame of customer trust.”
Jay Baer – Author of “Youtility: Why Smart Marketing Is about Help, Not Hype” and “Hug Your Haters: How to Embrace Complaints and Keep Your Customers.” He has established a reputation as an expert in customer loyalty, content marketing, and the use of digital platforms to enhance brand awareness and customer interaction, not only through his books.
Our Other Services
Content Marketing as a Building Block of a Successful Online Presence
Good content is an essential component of a successful online presence. However, without strategy, a professional website, and long-term security, it is not worth much.
Learn more about our other services here:
FAQ on Content-Marketing
Why do I need content marketing?
You need marketing to successfully attract new visitors and acquire customers. Content marketing is one of the most sustainable ways to achieve these goals online.
Isn’t content marketing very time-consuming?
Writing relevant and up-to-date content that is ideally tailored to your target audience is not trivial. However, the effort is worthwhile, especially in the age of AI search engines, where such content plays a central role in online success.
Do I have to write all my content myself?
You can certainly write all your content yourself, but you don’t have to. We are happy to assist you to the extent you desire: from creating a keyword strategy for your target audience to producing specific content and providing translation services.
Why can’t I just let AI write the content?
AI-generated content is now found everywhere, and it is often not bad in terms of content. However, we believe that people can tell when content has been generated by AI (especially since this often needs to be disclosed now) — and authentic human-generated content is more effective.
Relaunch Online with Tailored Content
Creating suitable content for each platform and building a vibrant relationship with customers through targeted communication requires a lot of know-how and effort.
We are happy to support you in this task and look forward to seeing what we can do for you!